Trusted by ★★★★★ brands
9+ Yrs Helping Brands
Iron Out Their Marketing Kinks
Some highlights and wins over the past few years,
across all sorts of industries.
Brought in extra $500K + in revenue
Took charge of data-led pitches that resulted in winning new business from Fortune 500 companies.
Closed $100K+ in business deals
Built content strategies that integrated clients' businesses with award-winning news media asset.
Helped coach reach first $150K year
Helped a coach revamp their funnel and direct-response copy, which led to their first $150K/y revenue.
Grew audience 10% YoY with content
Wrote social copy, PR, and blog content that helped the brand grow its audience consistently 10% YoY.
Employment History
Almost a decade of experience working across industries, from B2B, FMCG, to Tech.
Senior Digital Strategist
Clozette Group | Jul 2023 – Present
→ Serviced various markets across APAC regions — including Singapore, Malaysia, Indonesia, and the Philippines.
→ Increased pitch success rate by 45% since joining, leading strategy for multi-million pitches for great brands like Proctor & Gamble, SM Supermalls, JNTO, and more, leading to an extra $500K annual revenue.
→ Led the strategy team, where I handled market research and creative strategy and helped close an additional ₱30,000,000+ revenue in 2024.
Copywriter & Content Strategist
ArmandWrites | Jun 2016 – Present
→ Delivered consistent, beyond-KPI results to growth-minded brands in the B2B, SaaS, MarTech, online entrepreneurship, and consumer goods segments.
→ Worked with Fortune SEA 500 and Asia 300 clients like Samsung, BDO, Procter & Gamble, San Miguel Foods, and more.
→ Using direct-response copywriting and content strategy, helped a course creator reach their first $150K revenue year in 2024.
→ Written and CRO’d hundreds of sales pages and thousands of blog posts for various brands.
→ Executed strategies as a self-starting independent contractor with minimal-to-medium supervision and overachieved KPIs.
Head of Brand Integration
Rappler | Jul 2021 – Jul 2023
→ Developed content product ideas and business integrations that created additional revenue streams (approx. more than ₱10M yearly), leading creative pitches direct to brands like Mynt (GCash), RCBC, KLOOK, Nestlē, Accenture, and Lazada.
→ Participated in a winning pitch for Meta's Video Business Accelerator, executing video projects as producer and on-cam talent.
→ Oversaw brand integration across Rappler.com, its social network, and I.P.s, on which I often appear as an on-cam talent.
→ Promoted just a year after working as Senior Content Strategist, where I led changes that strengthened Rappler’s presence on vertical shortform platforms like TikTok and Instagram Reels.
Copywriter & Content Marketer
ViewSonic | Jan 2020 – Dec 2023
→ Oversaw all copywriting-related tasks and played an integral role in strengthening the brand’s social presence, growing it consistently by more than 10% YoY across Facebook, Instagram, and LinkedIn for three years.
Product Developer & Marketer
Nuffnang | Feb 2017 – Aug 2018
→ Led the product development of digital publication, which reached peak monthly views of 100,000+ using organic SEO and social distribution. Generated passive revenue stream through display ads and content sponsorships.
→ Executed and mounted a successful blogging conference attended by more than 300 creators and marketers.
Skills & Capabilities
With over 9 years experience working with startups and agencies, I've handled most types of copywriting, strategy, and marketing projects.
Direct-response copy
Brand copywriting
SEO & AI visibility
Email marketing
Social marketing
Podcasting
Blog posts & newsletters
VSLs & video scripts
Courses & workshops
Content strategy
Hello, I'm Armand
I help busy brands and founders execute faster with high-converting copy. With 9+ years experience in digital, I've wrangled most skills needed to help your brand get easy wins.
Nice words from lovely clients :)
Working with Armand has absolutely been a game-changer. His writing gets our readers hooked and ready to take action.
—Morgan Smith, WP Engine (Flywheel)
Armand's direct-response copy consistently converts. He understands writing copy that drives action for businesses.
—Angela Allan, Go1 & Manychat
Trusted by ★★★★★ brands
9+ Yrs Helping Brands
Iron Out Their Marketing Kinks
Some highlights and wins over the past few years,
across all sorts of industries.
Brought in extra $500K + in revenue
Took charge of data-led pitches that resulted in winning new business from Fortune 500 companies.
Closed $100K+ in business deals
Built content strategies that integrated clients' businesses with award-winning news media asset.
Helped coach reach first $150K year
Helped a coach revamp their funnel and direct-response copy, which led to their first $150K/y revenue.
Grew audience 10% YoY with content
Wrote social copy, PR, and blog content that helped the brand grow its audience consistently 10% YoY.
Employment History
Almost a decade of experience working across industries, from B2B, FMCG, to Tech.
Senior Digital Strategist
Clozette Group | Jul 2023 – Present
→ Serviced various markets across APAC regions — including Singapore, Malaysia, Indonesia, and the Philippines.
→ Increased pitch success rate by 45% since joining, leading strategy for multi-million pitches for great brands like Proctor & Gamble, SM Supermalls, JNTO, and more, leading to an extra $500K annual revenue.
→ Led the strategy team, where I handled market research and creative strategy and helped close an additional ₱30,000,000+ revenue in 2024.
Copywriter & Content Strategist
ArmandWrites | Jun 2016 – Present
→ Delivered consistent, beyond-KPI results to growth-minded brands in the B2B, SaaS, MarTech, online entrepreneurship, and consumer goods segments.
→ Worked with Fortune SEA 500 and Asia 300 clients like Samsung, BDO, Procter & Gamble, San Miguel Foods, and more.
→ Using direct-response copywriting and content strategy, helped a course creator reach their first $150K revenue year in 2024.
→ Written and CRO’d hundreds of sales pages and thousands of blog posts for various brands.
→ Executed strategies as a self-starting independent contractor with minimal-to-medium supervision and overachieved KPIs.
Head of Brand Integration
Rappler | Jul 2021 – Jul 2023
→ Developed content product ideas and business integrations that created additional revenue streams (approx. more than ₱10M yearly), leading creative pitches direct to brands like Mynt (GCash), RCBC, KLOOK, Nestlē, Accenture, and Lazada.
→ Participated in a winning pitch for Meta's Video Business Accelerator, executing video projects as producer and on-cam talent.
→ Oversaw brand integration across Rappler.com, its social network, and I.P.s, on which I often appear as an on-cam talent.
→ Promoted just a year after working as Senior Content Strategist, where I led changes that strengthened Rappler’s presence on vertical shortform platforms like TikTok and Instagram Reels.
Copywriter & Content Marketer
ViewSonic | Jan 2020 – Dec 2023
→ Oversaw all copywriting-related tasks and played an integral role in strengthening the brand’s social presence, growing it consistently by more than 10% YoY across Facebook, Instagram, and LinkedIn for three years.
Product Developer & Marketer
Nuffnang | Feb 2017 – Aug 2018
→ Led the product development of digital publication, which reached peak monthly views of 100,000+ using organic SEO and social distribution. Generated passive revenue stream through display ads and content sponsorships.
→ Executed and mounted a successful blogging conference attended by more than 300 creators and marketers.
Skills & Capabilities
With over 9 years experience working with startups and agencies, I've handled most types of copywriting, strategy, and marketing projects.
Direct-response copy
Brand copywriting
SEO & AI visibility
Email marketing
Social marketing
Podcasting
Blog posts & newsletters
VSLs & video scripts
Courses & workshops
Content strategy
Hello, I'm Armand
I help busy brands and founders execute faster with high-converting copy. With 9+ years experience in digital, I've wrangled most skills needed to help your brand get easy wins.
Nice words from lovely clients :)
Working with Armand has absolutely been a game-changer. His writing gets our readers hooked and ready to take action.
—Morgan Smith, WP Engine (Flywheel)
Armand's direct-response copy consistently converts. He understands writing copy that drives action for businesses.
—Angela Allan, Go1 & Manychat
Trusted by ★★★★★ brands
9+ Yrs Helping Brands
Iron Out Their Marketing Kinks
Some highlights and wins over the past few years,
across all sorts of industries.
Brought in extra $500K + in revenue
Took charge of data-led pitches that resulted in winning new business from Fortune 500 companies.
Closed $100K+ in business deals
Built content strategies that integrated clients' businesses with award-winning news media asset.
Helped coach reach first $150K year
Helped a coach revamp their funnel and direct-response copy, which led to their first $150K/y revenue.
Grew audience 10% YoY with content
Wrote social copy, PR, and blog content that helped the brand grow its audience consistently 10% YoY.
Employment History
Almost a decade of experience working across industries, from B2B, FMCG, to Tech.
Senior Digital Strategist
Clozette Group | Jul 2023 – Present
→ Serviced various markets across APAC regions — including Singapore, Malaysia, Indonesia, and the Philippines.
→ Increased pitch success rate by 45% since joining, leading strategy for multi-million pitches for great brands like Proctor & Gamble, SM Supermalls, JNTO, and more, leading to an extra $500K annual revenue.
→ Led the strategy team, where I handled market research and creative strategy and helped close an additional ₱30,000,000+ revenue in 2024.
Copywriter & Content Strategist
ArmandWrites | Jun 2016 – Present
→ Delivered consistent, beyond-KPI results to growth-minded brands in the B2B, SaaS, MarTech, online entrepreneurship, and consumer goods segments.
→ Worked with Fortune SEA 500 and Asia 300 clients like Samsung, BDO, Procter & Gamble, San Miguel Foods, and more.
→ Using direct-response copywriting and content strategy, helped a course creator reach their first $150K revenue year in 2024.
→ Written and CRO’d hundreds of sales pages and thousands of blog posts for various brands.
→ Executed strategies as a self-starting independent contractor with minimal-to-medium supervision and overachieved KPIs.
Head of Brand Integration
Rappler | Jul 2021 – Jul 2023
→ Developed content product ideas and business integrations that created additional revenue streams (approx. more than ₱10M yearly), leading creative pitches direct to brands like Mynt (GCash), RCBC, KLOOK, Nestlē, Accenture, and Lazada.
→ Participated in a winning pitch for Meta's Video Business Accelerator, executing video projects as producer and on-cam talent.
→ Oversaw brand integration across Rappler.com, its social network, and I.P.s, on which I often appear as an on-cam talent.
→ Promoted just a year after working as Senior Content Strategist, where I led changes that strengthened Rappler’s presence on vertical shortform platforms like TikTok and Instagram Reels.
Copywriter & Content Marketer
ViewSonic | Jan 2020 – Dec 2023
→ Oversaw all copywriting-related tasks and played an integral role in strengthening the brand’s social presence, growing it consistently by more than 10% YoY across Facebook, Instagram, and LinkedIn for three years.
Product Developer & Marketer
Nuffnang | Feb 2017 – Aug 2018
→ Led the product development of digital publication, which reached peak monthly views of 100,000+ using organic SEO and social distribution. Generated passive revenue stream through display ads and content sponsorships.
→ Executed and mounted a successful blogging conference attended by more than 300 creators and marketers.
Skills & Capabilities
With over 9 years experience working with startups and agencies, I've handled most types of copywriting, strategy, and marketing projects.
Direct-response copy
Brand copywriting
SEO & AI visibility
Email marketing
Social marketing
Podcasting
Blog posts & newsletters
VSLs & video scripts
Courses & workshops
Content strategy
Hello, I'm Armand
I help busy brands and founders execute faster with high-converting copy. With 9+ years experience in digital, I've wrangled most skills needed to help your brand get easy wins.
Nice words from lovely clients :)
Working with Armand has absolutely been a game-changer. His writing gets our readers hooked and ready to take action.
—Morgan Smith, WP Engine (Flywheel)
Armand's direct-response copy consistently converts. He understands writing copy that drives action for businesses.
—Angela Allan, Go1 & Manychat